The Velvet Underground & Nico fashioned their brand of
rock songs with repetitious beats, guitar riffs and crafted melodies with
controversial lyrics. Droning violin
tones were another essential ingredient in their brand of rock. Their sound was commercial yet avant-garde, raw
yet real, as was their public image.
They influenced every band and likely inspired the starting of many
bands after them with their experimental, edgy yet accessible sound.
John Cale started the Velvet Underground in 1965 with Lou
Reed. Cale is a Welch singer, musician
and songwriter. He is best known for his
electric viola work in the Velvet Underground and has written and produced many
solo albums after the band disbanded. Lou
Reed was the lead singer, guitarist, and the primary songwriter for Velvet
Underground. Reed, known as the New York
Poet Lauriat, wrote about experimental subjects not previously recorded like
sex and drug culture.
Andy Warhol was a leader in the visual arts movement during
the 60’s known as pop art. His career
spanned from successful illustrator to pop art icon. He created his art in several different
mediums, painting, film, drawings, audio and many more. In 1965 he took in the Velvet Underground as
sort of a house band then became their manager, promoter and producer. The Velvet Underground performed as part of
Warhol’s multi media roadshow Exploding Plastic Inevitable. They toured the US and Canada for the
duration of the exhibit from 1965 through 1967.
Warhol insisted that the band take on a collaborative singer/model by
the name of Nico. Warhol produced their
next album The Velvet Underground &
Nico, which featured Nico on several songs and it was that album that would
live on to influence countless fans in the 1960’s and beyond.
The Velvet Underground did not have a traditional rock band
lineup. Their instrumentation consisted
of guitar; bass, viola and a partial drum set.
Their sound was droning, repetitious and experimental. Their lyrics were experimental as well as
they wrote of life experiences not yet expressed in lyrical form. The fact that the album had little commercial
success did not hinder its status as one of the most influential albums of the
60’s and arguably of all time. I believe
its influence stems form the raw and experimental nature of the songs as well
as overall production. Another example
of how unique qualities can equal success in more ways than one.
I can say that I am not a Velvet Underground fan however; I
am impressed with the band’s ability to stick to their guns with their lyrics
and music. I think the experimentation is
visionary and not to be discounted as it may often be in the industry. If artists stopped trying new things, there
would be no growth in the music and/or artistic community, only stagnation. I intend to encourage experimentation in my
professional production career.
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